5 Habits of Highly Effective Postcards

Postcards can do a lot for you if you follow these guidelines:

They’re simple. A postcard has to get someone’s attention. Simple headlines work best.

They’re timely. Do you have a timely message for your customers? Use it.

They’re printed on both sides. Your postcard has two sides. Use them. Remember to keep it simple.

They’re attractive. That way, it might hang on the customer’s corkboard or desktop as a reminder to visit you.

They’re measurable. Ask people to present the postcard at a tradeshow for a special discount, add a unique extension to the phone number for tracking purposes and use the card as a mail back postcard.

4 Ingredients of Mail that Sells

Attention. Think about the biggest benefit your product or service can provide and dramatize it.

Interest. Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling –in short, simple sentences.

Desire. Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.

Action. Don’t forget to ask for the order. Give a compelling reason to reply or place an order within a reasonable timeframe.