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FOODSERVICE-DEK

FOODSERVICE-DEK your sales message is delivered directly to 100,000 carefully selected buyers across the entire spectrum of the food service marke

With FOODSERVICE-DEK your sales message is delivered directly to 100,000 carefully selected buyers across the entire spectrum of the food service market.

Our unique format makes it easy for your potential customers to indicate their interest directly to you in the manner they prefer. Either with hits to your website, calls to your 800 number or cards back in the mail. Building synergy for your brand and growing your sales and ultimately deliver a strong ROI.

FOODSERVICE-DEK your sales message is delivered directly to 100,000 carefully selected buyers across the entire spectrum of the food service marke

Mailed six times per year, each mailing is comprised of two distinct editions: Restaurant and Specialty.

Restaurant Edition:
Over the course of three consecutive mailings of 50,000, this edition reaches 125,000 independent table-service restaurants with average seating capacity over 130, or 44,000 different establishments in each mailing. New restaurants, recent responders to house cards, chain and franchise headquarters, dealers and distributors make up the remaining establishments included in every issue.

Specialty Edition:
Three distinct issues of 50,000 facilities are comprised of a mix of institutional and upscale establishments.

Upscale Edition:
targets social caterers, banquet halls, resorts, country clubs, hotels, hotel management and coffee/expresso houses.

Institutional Edition:
targets schools, colleges, universities, nursing homes, care centers, hospitals, contract food service managers, child care chain headquarters and correctional institutions.

Target Audience

Buyers across the entire spectrum of the food service market including restaurant chain headquarters, institutional feeders, table-service restaurants, specialty food and beverage facilities.

Why Advertisers Use FOODSERVICE-DEK

  • One program broadcasts your message in three media.
  • Your message reaches potential customers when they are in a purchasing frame of mind versus a reading or learning mode.
  • Your message is only reaching qualified decision makers. So when they respond, you know they are both qualified and interested.

List Sources:

In a market characterized by extremely high turnover, frequent list updates are crucial to direct mail success. Beginning with a quarterly listing of over 375,000 market relevant contacts, we carefully select restaurants and institutions most likely to be responsive, based on various demographics like sales volume and multiple store chains.

Our Program Enhances Your Investment in Other Media:

  • Drive traffic to your website.
  • Attract customers to your trade show exhibit
  • Reach 90% of your target market that does not attend the trade shows.
  • Harvest the strength of your brand built
  • Generate qualified leads
  • Conduct Market Research
  • Launch new products/websites

Testimonial

"Pro Design & Vending Technologies has been utilizing the FOODSERVICE-DEK and PIZZA-DEK for years. Their system is simple, they manage the prospect database, we make the sales. Dollar for dollar Machalek has by far exceeded any other marketing media we have used."

Jim Coppins,
Pro Design & Vending Technologies