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FIRE-DEK

FIRE-DEK your sales message is delivered directly to 45,000 carefully selected buyers of fire, emergency and rescue equipment and supplies nationwide

With FIRE-DEK your sales message is delivered directly to 45,000 carefully selected buyers of fire, emergency and rescue equipment and supplies nationwide.

Our unique format makes it easy for your potential customers to indicate their interest directly to you in the manner they prefer. Either hits to your website, calls to your 800 number, or cards back in the mail. Building synergy for your brand and growing your sales.

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FIRE-DEK your sales message is delivered directly to 45,000 carefully selected buyers of fire, emergency and rescue equipment and supplies nationwide

Why Advertisers Use FIRE-DEK

  • One program broadcasts your message in three media.
  • Your message reaches potential customers when they are in a purchasing frame of mind versus a reading or learning mode.
  • Your message is only reaching qualified decision makers. So when they respond, you know they are both qualified and interested.

Our Program Enhances Your Investment in Other Media:

  • Drive traffic to your website.
  • Attract customers to your trade show exhibit.
  • Reach 90% of your target market that does not attend the trade shows.
  • Harvest the strength of your brand built.
  • Generate qualified leads.
  • Conduct Market Research.
  • Launch new products/websites.

Target Audience

All buying influences at fire, rescue and other emergency responders nationwide.

List Sources:

Compiled from several resources, our mailing list is enhanced on an ongoing basis with direct requests and newly established facilities registered with Secretary of States offices throughout the nation.

List Maintenance:

Prior to every mailing, the deliverability of the entire list is verified through a 9-digit zip code matching and is CASS certified. The list is updated daily with direct request information and purged of non-deliverables. The entire list is updated regularly through the National Change of Address program and the USPS's Address Correction Service, which ensures that mailing addresses represent the most current information available.

Testimonial

"Machalek Communications is a valued partner in developing and implementing our marketing goals. FIRE-DEK is our #1 choice for direct marketing to Fire departments. We continually receive consistent, qualified leads from FIRE-DEK, critical to generating sales."

Fran Shaw,
Rit Bag