Use a Call to Action Early & Often
Tell the customer exactly what you want them to do and/or give a compelling reason to respond NOW. For example: Contact Us Today to Receive More Info or Special Offers.

List Key Benefits
Use phrases and tag lines that describe the most outstanding aspects of your product or service – in short, simple sentences.

Keep Copy Short
Increase readability and comprehension of copy by separating longer paragraphs into shorter paragraphs and/or presenting key points as a series of bullets.

Choose Images for Impact
Use only your best photo or piece of art as a focal point, rather than multiple images that fight for attention.

Use White Space
Leaving white or empty space keeps the design simple and uncluttered, so the reader's eye focuses on only the key elements and doesn't become overwhelmed.

Set a Time Frame
Set a time frame for responding to create a sense of urgency for response. For Example: Limited Time Offer, Available While Supplies Last, etc.

Track Leads with a Promo/Coupon Code
Adding a promo/coupon code is helpful for tracking purposes and so readers can redeem the offer online or over the phone (Example: Enter Promo Code DEK0000).

Ask Qualifying Questions
Ask qualifying questions on the reply side of your postcard. For Example: I'm interested in receiving more info, Please send me a Free Sample and Catalog, etc.