Targeted Marketing Solutions
Waiting Room Theater
Waiting Room Theater™ (WRT) is an innovative and dynamic service designed to educate and entertain patients while maximizing revenues per dental patient. Developed by Dr. Jay Grossman for his own practice in Los Angeles, WRT provides a continuous, professional multimedia presentation that will help inform and educate patients about services provided by your office.
He says, "I am Dr. Jay Grossman and I have a thriving general, cosmetic and implant practice in Brentwood, California. My patients like to know what is going on in the field of dentistry. I found that as more procedures were added to my practice, it became increasingly difficult to keep patients informed of all the options available. So, I started playing a video in my waiting room that explained new procedures we offer."
For more information and to view some of the current DVD program, please visit www.waitingroomtheater.com.
Waiting Room Theater helps that happen. The DVD program is filled with humorous clips, dental factoids, Consumer Report style product comparisons and information that stimulates patients’ questions about dental services ...avoiding high-pressure sales. Programming is updated several times over the year.
Recently, Waiting Room Theater joined forces with DENTAL-DEK™ the leading direct mail marketer to dental offices in the United States. "We are extremely pleased to partner with the Machalek organization, which has an unparalleled marketing network. Via its' DENTAL-DEK™ property, Machalek has established itself as the country's leading direct mail marketer serving practicing dentists." states Dr. Jay Grossman.
For more information and to view some of the current DVD program, please visit www.waitingroomtheater.com.

TESTIMONIALS
"Since our office received the Waiting Room Theater DVDs, patients ask us about elective procedures, instead of our office trying to sell to our patients. Waiting Room Theater is profitable for our office and entertaining for our patients. It's the best investment we've made in a long time."
- Bradley Hagarty, DDS
475 North Walnut Street
Colfax, Iowa 50054
515-674-4466
"I was looking for something fresh and new to play on my waiting room television. Waiting Room Theater was just what the doctor ordered! It provides content that keeps my patients interested while educating them about the many cosmetic and restorative procedures available in my practice, rather than the continual non-dental commercial advertising found on cable TV. Thank you Waiting Room Theater!"
- J. Eric Hibbs, DDS, FAGD
Park Cities Dental Care
5600 W. Lovers Lane #216
Dallas, TX 75209
214-351-2311
"I received one of the Waiting Room Theater DVD's several months ago to replace another patient education DVD I used. Unlike the previous one (which had a tendency to be a bit "preachy"), Waiting Room Theater was so much more entertaining, amusing, and educational. I have heard my patients laughing in the waiting room from some of your comic shorts, but more importantly, have asked about some procedures they saw, and showed interest in improving their dental health. I highly recommend your product."
- Dr. David Gleaner
783 Avenue A.
Bayonne, NJ 07002
201-436-4949

